I will try to make a video as soon as I can, about the importance of having a video for your business in terms of marketing but until then I thought it would still be helpful if I gave you some pointers through my blog. So here is the first benefit of having a business video:
Simple SEO Benefit
The major search engines are giving more value and importance to videos now. Having a video for your business on your website along with an article with your keyword would increase the chance of your video ranking high significantly. A high ranking video in Google for example will help in increased traffic on your website.